Lifestyle of the Rodeo.

Rodeo life is a mix of grit, beauty, and raw energy. It’s the intensity of bucking broncs and bulls, the quiet moments before the action, and the mental toughness of cowboys and cowgirls. It’s about community—families, fans, and vendors who make up the tradition. The worn gear, like boots and saddles, tells a story of hard work, while small moments, like a cold Coors after a ride, show the human side of the sport. Every shot captures the action, the culture, and the rugged beauty of rodeo life.